Privacy Policy

Last Updated: 17 February 2025

1. Introduction

This Privacy Policy describes how www.lightandlantern.com (“we,” “us,” or “our”) collects, uses, and shares information about you when you use our website. We are committed to protecting your privacy and ensuring you understand how your information is handled.

2. Information We Collect

2.1 Information You Provide

Contact information (when you communicate with us)
Account information (if you create an account)
Any other information you choose to provide

2.2 Information Automatically Collected

We automatically collect certain information when you visit our website:

IP address
Browser type and version
Operating system
Date and time of visits
Pages viewed
Time spent on pages
Referring website addresses
Other browsing patterns

2.3 Cookies and Tracking Technologies

We use various tracking technologies including:

Cookies (both session and persistent cookies)
Google Analytics
Google AdSense
Facebook Pixel

2.3.1 Essential Cookies

Session cookies for maintaining your login status
Security cookies for fraud prevention
Functionality cookies for remembering your preferences

2.3.2 Analytics and Advertising

Google Analytics for visitor tracking and analysis
Google AdSense for displaying personalized advertisements
Google Tag Manager for managing tracking scripts
Browser local storage for improving website performance
Tracking pixels, including Facebook, for measuring ad performance

We use a cookie consent management platform to:

Record your cookie preferences
Allow you to modify your consent choices
Ensure compliance with privacy regulations

3. How We Use Google Services

3.1 Google Analytics

We use Google Analytics to understand how visitors interact with our website. This service:

Tracks website traffic and user behavior
Collects anonymous statistical data
Uses cookies to gather information
May track users across websites

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

We display advertisements through Google AdSense, which:

Uses cookies to serve personalized ads
Collects information about your browsing habits
May track your interests across websites
Allows third-party vendors, including Google, to show you ads on other sites

You can opt out of personalized advertising by visiting Google’s Ad Settings.

4. How We Use Your Information

We use the collected information to:

Provide and maintain our website
Monitor and analyze usage patterns
Improve our services
Communicate with you
Display relevant advertising
Detect and prevent fraud
Comply with legal obligations

We may share your information with:

Service providers (like analytics and advertising partners)
Legal authorities when required by law
Business partners with your consent
Third parties in the event of a business transfer

6. Data Retention

We retain your information for as long as necessary to:

Provide our services
Comply with legal obligations
Resolve disputes
Enforce our agreements

7. Your Rights

You have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Opt out of marketing communications
Disable cookies through your browser settings

8. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children under 13.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

10. Security

We implement reasonable security measures to protect your information. However, no method of transmission over the internet is 100% secure.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at support@lightandlantern.com.

13. California Privacy Rights

California residents may have additional rights regarding their personal information under the California Consumer Privacy Act (CCPA).

For users in the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR).

14.1 Legal Basis for Processing

We process your personal data under the following legal bases:

Consent: When you explicitly agree to the processing of your data
Contractual Necessity: When processing is necessary to provide our services
Legal Obligation: When we must comply with law
Legitimate Interests: When we have a legitimate business interest that doesn’t override your rights

As an EEA resident, you have the following rights:

Right to be informed about how we use your data
Right to access your personal data
Right to rectification of inaccurate data
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision-making and profiling

14.3 Data Protection Officer

Our Data Protection Officer can be contacted at [DPO email/contact].

14.4 Supervisory Authority

You have the right to lodge a complaint with your local data protection authority in the EEA.

14.5 International Transfers

When we transfer data outside the EEA, we ensure adequate safeguards through:

Standard Contractual Clauses approved by the European Commission
Adequacy decisions issued by the European Commission
Binding Corporate Rules where applicable

14.6 Data Minimization

We collect and process only the personal data that is necessary for the specific purposes we have declared. We keep this data only for as long as necessary to fulfill these purposes or comply with legal requirements.

14.7 Breach Notification

In case of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and affected users without undue delay.